Full Stack Web Development
Digital Comms Strategy
Overview
I am a full-stack web developer with an expertise in JavaScript and MERN stack development, which encompasses MongoDB, Express, React, and Node.JS. I have also worked extensively with SQL databases and am an ongoing student of the Python programming language and Django framework.
In addition, I have deep knowledge and hands-on experience in all aspects of project and client management for a wide array of digital executions, including website builds, digital advertising, and social media amplification, which collectively provide holistic and highly effective digital communication solutions.
My passion for coding and continuous learning drives me to stay ahead of the curb on the latest digital trends and best web development practices, allowing me to create innovative, efficient, and user-friendly web solutions for clients.
MERN Stack Proficiency
I specialize in building robust, engaging, and secure websites utilizing my expertise in the cutting-edge MERN stack (MongoDB, Express.js, React.js, and Node.js). I have worked with clients such as the American Beverage Association, Ardent Mills, Fiat Chrysler Automobiles, and Nestlé to ensure a user experience that fulfills client conversion benchmarks and content geared toward search engine optimization.
I am adept at building and managing NoSQL databases using MongoDB, ensuring efficient and secure data storage and retrieval for web applications.
MongoDB
I have a strong grasp of creating RESTful APIs and middleware using Express.js, enabling seamless communication between frontend and backend web applications.
Express
I design interactive and user-friendly user interfaces in React, utilizing state management, component lifecycles, and third-party libraries to enhance the overall user experience.
React
I have experience in building scalable and high-performance server-side applications using Node.js, optimized for speed and efficiency.
Node
Data + Programming Capabilities
Leveraging an in-depth understanding of Python and SQL, I architect and implement comprehensive database systems that ensure robust security and high performance. My approach integrates the Django framework and MySQL, enabling me to devise program logic and data solutions that are both scalable and meticulously safeguarded.
I have a strong grasp of Python fundamentals, including data structures, control flow, and essential libraries.
Python
I am skilled in SQL database management, capable of writing queries, building and optimizing databases, and ensuring data integrity across relational databases.
SQL
I leverage the Django framework for scalable web applications, efficient database interactions, and robust security for application protection.
Django
I am adept at leveraging MySQL to craft efficient queries, optimize database performance, and uphold data integrity within relational database systems.
MySQL
Digital Communications Strategy
In addition to web development, I provide consultation and complimenting holistic digital amplification strategies that raise awareness and drive users to a website landing page for key conversions like sign-up or product purchase. Digital amplification campaigns include comprehensive strategy documents outlining objectives, miles stones, and measures of success — in addition to a final report that clearly demonstrates how funds were allocated across channels to achieve key performance indicators and metrics.
I have expertise in creating optimized organic content and paid promotion strategies across most major social platforms.
Social Media
I have worked extensively with Google Ads and can assemble sophisticated custom ad buys with major industry-specific publications.
Digital Ads
SEO is an emphasis for all copy that I create. I also offer research-based revisions for existing content and bid placement strategies for SEM campaigns.
SEO + SEM
I have worked extensively within the Amazon for business ecosystem, creating business storefronts and complimenting in-platform promotion campaigns.
Amazon Ads
10+ Years of Agency Experience
Clients: Microsoft, Intel, Brother, Alteryx
Conducted thorough audits of digital communications channels for Intel and Alteryx, providing guidance for organic content and amplification strategies.
Implemented a b2b marketing program with Microsoft, showcasing cloud solutions for small and medium businesses.
Clients: Nestlé, Tyson Foods, ExxonMobile, Ardent Mills, Corteva, Bunge
Oversaw the development, quarterly refresh, and overall maintenance of b2b websites for Nestlé and Ardent Mills.
Directed paid digital advertising, organic and social media, and customer outreach email programs for both clients, driving audiences to key landing pages for purchases and other key conversions.
Researched best practices, oversaw creative direction, and implemented Nestlé Coffee mate’s Amazon storefront and in-platform advertising.
Clients: American Beverage Association, Fiat Chrysler Automobiles, United Health Group
Directed the build and maintenance of public affairs websites for American Beverage Association and Fiat Chrysler, in addition to the creative development of a complimenting paid media efforts, which included organic and boosted social media.
For the development of Fiat Chrysler's CheckToProtect.org website, I worked with key stake holders to implement an API which allowed users to check the status of their vehicle safety while assuring the security of their personal data.
Oversaw an extensive national paid media program for United Health Group, which included social media, banner placement on tier 1 news websites, IoT advertising, and digital billboards for national airports.
Clients: American Beverage Association, The Coca-Cola Company, Walmart
Worked with Walmart and American Beverage Association on a series of grassroots and grass-tops public affairs campaigns, which included website development, programmatic digital ad buys, TV ad production and placement, as well as paid and organic social media amplification driving audience awareness and key conversions.
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